Qooqie

Stop guessing which ads make the phones ring. With Qooqie, you set up tracking numbers in minutes, map them to your traffic sources, and watch every call link back to the exact campaign, keyword, and page that drove it. Connect your ad platforms and CRM, define what counts as a conversion (e.g., qualified lead, booked appointment, closed sale), and let automated rules classify calls by outcome using duration, IVR selections, agent tags, and speech cues. A quick test call confirms your routing, attribution, and data sync before you roll out across sites, locations, and landing pages.

For day‑to‑day marketing, open the performance view to see which channels generate high‑quality conversations, not just long calls. Drill into campaigns, ad groups, and search terms to find the ones producing human‑verified opportunities. Build rules that score calls when phrases like “schedule,” “quote,” or “credit card” appear, and dampen scores when cues signal support or spam. Push qualified conversions back to Google Ads, Meta, and Microsoft Ads to train bidding toward real outcomes, not proxies. Schedule weekly reports to stakeholders and set alerts in Slack when conversion rate drops, cost per qualified call spikes, or a campaign exceeds targets.

Sales and service teams use Qooqie to improve call handling. Searchable transcripts, sentiment, and talk‑listen ratios help spot coaching moments. Tag common reasons for calling—pricing, hours, warranty, product availability—and create playlists of exemplary calls for onboarding. Monitor missed calls and automate callbacks, routing repeat callers to the right team. Dispositions captured at the end of calls sync to your CRM, closing the loop between marketing spend and revenue. Privacy controls, consent prompts, and redaction keep recordings compliant.

Analysts can move beyond dashboards. Stream call and conversion data to your warehouse (BigQuery, Snowflake) or pull it via API into BI tools for custom models. Compare pre‑ and post‑change performance, annotate promotions and outages, and quantify incremental lift from creative, keyword, and landing page tests. Role‑based access, audit logs, and a sandbox environment support safe collaboration. Frequent product updates and tested releases mean you can adopt new attribution models, integrations, and automation without disrupting live workflows.